Core Competencies

Executive Operations

Strategic Leadership

P&L Management

Multi-Unit Operations

Strategic Planning & Forecasting

Business Intelligence

Communication

Organizational Change & Coaching

Performance Management

Cross-Functional Alignment

Data-Driven Analytics

Systems-Centric

Revenue Growth Optimization

Distilling complex data into actionable insights

Fostering collaborative growth

Dual Fluency: English & French

Career Milestones

Strategic Consultant & Founder

Cervii
2025 l Present

Strategic advisor specializing in data-driven workflow optimization, team coaching, and revenue growth across diverse industries.

• Revenue Growth: Boosted sales 10% via strategic visibility initiatives and targeted web traffic optimization.

• Efficiency: Cut workload 30% by implementing cross-functional software and automated workflows.

• Data Strategy: Integrated advanced analytics and custom tools to leverage trends and maximize profits.

• Retention: Developed robust training curriculums that increased productivity while decreasing churn.

• Problem Solving: Solved complex business challenges to deliver measurable results through data-driven decision-making.

Regional Manager

Apple Inc - Channel Retail/ Reseller Sales
2012 -2024

Strategic leader directing a national team of 4 Area Managers and 100+ Field Sales Reps across 6 provinces.

• Revenue Growth: Managed a $690M book of business with 6% Y/Y growth, hitting 109% of target in 2023.

• Award-Winning Performance: 3x Regional Manager of the Year ('13, '15, '16) for consistently exceeding all KPIs.

• Retention: Achieved a <5% attrition rate with an average team tenure of 7.5 years.

• Partnerships: Scaled relationships with 9+ national partners, including major telecom carriers and big-box retailers.

• Operations: Spearheaded annual sales strategies, quarterly projections, OP/EX and executive-level business reviews.

District Manager

Rogers Communications Dealer Channel (Planet Mobile)
2009 - 2012

Leader overseeing 19 retail franchise locations, managing owner relations and corporate standards.

• Award-Winning Growth: Named 2009 Business Manager of the Year based on territory performance

• Customer Excellence: Increased C-SAT scores by 40%+ through service standard optimization

• M&A Expertise: Executed retail store mergers and acquisitions while successfully integrating corporate culture into new teams.

• Operations: Negotiated with vendors and franchise owners to drive operational efficiencies and market share growth

Franchise Owner

Rogers Communications - Planete Mobile Dealer
2006 - 2009

Entrepreneurial leader who purchased and revitalized two existing Rogers Mobile franchise locations.

• Turnaround Success: Surpassed prior-year KPIs within the first 6 months of ownership.

• Revenue Impact: Achieved a 300% residual increase within 3 years and grew sales by 20% in year one.

• Recognition: Received the Most Improved Store Award in both 2006 and 2008.

• Full-Cycle Management: Directed all operations, including payroll, accounting, and SMB/Enterprise account management.

Technical Stack

Advanced Proficiency

Excel

FileMaker

Tableau + Tableau Prep

AI Engines

Trello

Light Coding HTML & CSS

SAP BusinessObjects

Education & Personal Development

Cybersecurity & IT Infrastructure | In Progress

• CompTIA A+ Certification (Core 1 & Core 2) | Candidate (Targeting 2026)

• Google Cybersecurity Professional Certificate | In Progress

• ISC2 Certified in Cybersecurity (CC) | Candidate

Core Curriculum: Network Security, Incident Response, Asset Security, and Hardware Troubleshooting.

Apple University

Executive Leadership & Management Series

Core Curriculum: Effective Communication, Managing Change, Providing Direction, and Functional Organization.

Vanier College

Business & Financial Studies

Certifications: Starting a Business, Stock Market Analysis, and Financial Accounting.

Toasmasters

Public Speaking, Communication & Leadership

Curriculum: Two paths completed - Dynamic Leader & Effective Coaching