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Get In Touch

Revenue Driver
Strategic Partner
Bilingual Leader

18+ years of driving national results in Tech and Telecom with an owner’s perspective. From managing $690M portfolios to consulting for rapid growth, I build the teams and systems that outperform the market.

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STEVEN CAPOGRECO

Download Resume (PDF)

English | French

Texas, United States - Relocatable

+1 (786) 928 0595

$690 M

Book of Business Managed

Years In Telecom/Tech

18+

100+

Field Sales Professionals Led Nationally

By the Numbers

Attrition Rate

<5%

My Story

Knowing the business from the dirt to the boardroom.

My career is built on a unique foundation: I have sat on every side of the desk. I began as a Franchise Owner, learning that every dollar must be earned. I scaled that grit into District and National Management for global giants like Apple and Rogers Communications, where I mastered the art of high-stakes negotiation and P&L management at scale.

Recently, I executed a planned career transition to complete an international relocation to Texas and manage family milestones, while remaining active through selective advisory projects and technical development. During this period, I delivered high-level operational and workflow optimization consulting for three SMB client engagements while expanding technical acumen in risk mitigation and network security.

Now fully settled in Texas, fully mobile, and prepared to leverage a strong executive background to drive multi-unit operational performance, regional revenue growth, and team development.

Core Competencies

Executive Operations

Strategic Leadership

P&L Management

Multi-Unit Operations

Strategic Planning & Forecasting

Business Intelligence

Communication

Organizational Change & Coaching

Performance Management

Cross-Functional Alignment

Data-Driven Analytics

Systems-Centric

Revenue Growth Optimization

Distilling complex data into actionable insights

Fostering collaborative growth

Dual Fluency: English & French

Career Milestones

Career Sabbatical, Independent Advisory & Professional Development
2024 l Present

Strategic advisor specializing in data-driven workflow optimization, team coaching, and revenue growth across diverse industries.

  • Strategic Advisory: Delivered high-level operational and workflow optimization consulting for 3 selective SMB client engagements.

  • Professional Development: Actively pursuing the ISC2 Cybersecurity Certification (CC) curriculum, gaining expertise in network security, asset management, and risk mitigation.

  • Current Status: Fully settled in Texas, open to regional travel/relocation, and 100% focused on re- entering a corporate multi-unit leadership role.

Regional Manager
Apple Inc - Channel Retail/ Reseller Sales
2012 -2024

Strategic leader directing a national team of 4 Area Managers and 100+ Field Sales Reps across 6 provinces.

  • Revenue Growth: Managed a $690M book of business with 6% Y/Y growth, hitting 109% of target in 2023.

  • Award-Winning Performance: 3x Regional Manager of the Year ('13, '15, '16) for consistently exceeding all KPIs.

  • Retention: Achieved a <5% attrition rate with an average team tenure of 7.5 years.

  • Partnerships: Scaled relationships with 9+ national partners, including major telecom carriers and big-box retailers.

  • Operations: Spearheaded annual sales strategies, quarterly projections, OP/EX and executive-level business reviews.

District Manager
Rogers Communications Dealer Channel (Planet Mobile)
2009 - 2012

Leader overseeing 19 retail franchise locations, managing owner relations and corporate standards.

  • Award-Winning Growth: Named 2009 Business Manager of the Year based on territory performance

  • Customer Excellence: Increased C-SAT scores by 40%+ through service standard optimization

  • M&A Expertise: Executed retail store mergers and acquisitions while successfully integrating corporate culture into new teams.

  • Operations: Negotiated with vendors and franchise owners to drive operational efficiencies and market share growth

Franchise Owner
Rogers Communications - Planete Mobile Dealer
2006 - 2009

Entrepreneurial leader who purchased and revitalized two existing Rogers Mobile franchise locations.

  • Turnaround Success: Surpassed prior-year KPIs within the first 6 months of ownership.

  • Revenue Impact: Achieved a 300% residual increase within 3 years and grew sales by 20% in year one.

  • Recognition: Received the Most Improved Store Award in both 2006 and 2008.

  • Full-Cycle Management: Directed all operations, including payroll, accounting, and SMB/Enterprise account management.

Projects

Proven Case Studies in Growth, Automation, and Leadership. Bridging Strategic Vision with Execution.

Workflow Automation & Software Integration
Independent Advisory

Architected and deployed a custom cross-functional tool and automated reporting at a mortgage firm. This eliminated manual data entry, duplicated tasks, reduced administrative workload by 30%, and provided real-time visibility into sales pipelines.

National Channel Expansion
Apple Canada

Spearheaded the strategic rollout of Apple-branded retail sales programs across 9+ national partners. Managed the end-to-end lifecycle of the project, including logistical coordination, field staff training, and stakeholder alignment to ensure a consistent brand experience.

National Business Intelligence Initiative
Apple Canada

Architected a Data Synthesis dashboard using Tableau and Excel to track regional KPIs. Originally developed as a local solution, the tool’s success led to a national rollout across all field sales representatives and was formally adopted by the Finance department as the primary engine for proactive, evidence-based market forecasting.

Strategic Turnaround Initiative
Rogers Franchise

Identified operational bottlenecks in underperforming retail locations and implemented a 12-month recovery roadmap. The project resulted in a 20% year-over-year sales increase and a 300% residual growth through optimized inventory and staff performance metrics.

Markets change, but strong leadership and clear strategy are universal. I’d welcome the chance to hear your vision and see where I can add value

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Download Resume (PDF)