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Get In Touch

Revenue Driver
Strategic Partner
Bilingual Leader

18+ years of driving national results in Tech and Telecom with an owner’s perspective. From managing $690M portfolios to consulting for rapid growth, I build the teams and systems that outperform the market.

View Carreer Milestones

STEVEN CAPOGRECO

Download Resume (PDF)

$690 M

Book of Business Managed

Years In Telecom/Tech

18+

100+

Field Sales Professionals Led Nationally

By the Numbers

Attrition Rate

<5%

My Story

Knowing the business from the dirt to the boardroom.

My career is built on a unique foundation: I have sat on every side of the desk. I began as a Franchise Owner, learning that every dollar must be earned. I scaled that grit into District and National Management for global giants like Apple and Rogers Communications, where I mastered the art of high-stakes negotiation and P&L management at scale.

Today, as a Business Consultant, I synthesize these 18 years of experience to solve complex operational puzzles. Whether leading 100+ reps across 6 provinces or automating workflows for a lean startup, my focus remains: building culture, driving revenue, and exceeding the national average.

Core Competencies

Executive Operations

Strategic Leadership

P&L Management

Multi-Unit Operations

Strategic Planning & Forecasting

Business Intelligence

Communication

Organizational Change & Coaching

Performance Management

Cross-Functional Alignment

Data-Driven Analytics

Systems-Centric

Revenue Growth Optimization

Distilling complex data into actionable insights

Fostering collaborative growth

Dual Fluency: English & French

Career Milestones

Strategic Consultant & Founder
Cervii
2025 l Present

Strategic advisor specializing in data-driven workflow optimization, team coaching, and revenue growth across diverse industries.

  • Revenue Growth: Boosted sales 10% via strategic visibility initiatives and targeted web traffic optimization.

  • Efficiency: Cut workload 30% by implementing cross-functional software and automated workflows.

  • Data Strategy: Integrated advanced analytics and custom tools to leverage trends and maximize profits.

  • Retention: Developed robust training curriculums that increased productivity while decreasing churn.

  • Problem Solving: Solved complex business challenges to deliver measurable results through data-driven decision-making.

Regional Manager
Apple Inc - Channel Retail/ Reseller Sales
2012 -2024

Strategic leader directing a national team of 4 Area Managers and 100+ Field Sales Reps across 6 provinces.

  • Revenue Growth: Managed a $690M book of business with 6% Y/Y growth, hitting 109% of target in 2023.

  • Award-Winning Performance: 3x Regional Manager of the Year ('13, '15, '16) for consistently exceeding all KPIs.

  • Retention: Achieved a <5% attrition rate with an average team tenure of 7.5 years.

  • Partnerships: Scaled relationships with 9+ national partners, including major telecom carriers and big-box retailers.

  • Operations: Spearheaded annual sales strategies, quarterly projections, OP/EX and executive-level business reviews.

District Manager
Rogers Communications Dealer Channel (Planet Mobile)
2009 - 2012

Leader overseeing 19 retail franchise locations, managing owner relations and corporate standards.

  • Award-Winning Growth: Named 2009 Business Manager of the Year based on territory performance

  • Customer Excellence: Increased C-SAT scores by 40%+ through service standard optimization

  • M&A Expertise: Executed retail store mergers and acquisitions while successfully integrating corporate culture into new teams.

  • Operations: Negotiated with vendors and franchise owners to drive operational efficiencies and market share growth

Franchise Owner
Rogers Communications - Planete Mobile Dealer
2006 - 2009

Entrepreneurial leader who purchased and revitalized two existing Rogers Mobile franchise locations.

  • Turnaround Success: Surpassed prior-year KPIs within the first 6 months of ownership.

  • Revenue Impact: Achieved a 300% residual increase within 3 years and grew sales by 20% in year one.

  • Recognition: Received the Most Improved Store Award in both 2006 and 2008.

  • Full-Cycle Management: Directed all operations, including payroll, accounting, and SMB/Enterprise account management.

Projects

Proven Case Studies in Growth, Automation, and Leadership. Bridging Strategic Vision with Execution.

Workflow Automation & Software Integration
Cervii

Architected and deployed a custom cross-functional tool and automated reporting at a mortgage firm. This eliminated manual data entry, duplicated tasks, reduced administrative workload by 30%, and provided real-time visibility into sales pipelines.

National Channel Expansion
Apple Canada

Spearheaded the strategic rollout of Apple-branded retail sales programs across 9+ national partners. Managed the end-to-end lifecycle of the project, including logistical coordination, field staff training, and stakeholder alignment to ensure a consistent brand experience.

National Business Intelligence Initiative
Apple Canada

Architected a Data Synthesis dashboard using Tableau and Excel to track regional KPIs. Originally developed as a local solution, the tool’s success led to a national rollout across all field sales representatives and was formally adopted by the Finance department as the primary engine for proactive, evidence-based market forecasting.

Strategic Turnaround Initiative
Rogers Franchise

Identified operational bottlenecks in underperforming retail locations and implemented a 12-month recovery roadmap. The project resulted in a 20% year-over-year sales increase and a 300% residual growth through optimized inventory and staff performance metrics.

Markets change, but strong leadership and clear strategy are universal. I’d welcome the chance to hear your vision and see where I can add value

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Download Resume (PDF)